Artificial active

Postdoctoral position in public relations and artificial intelligence with ROSKILDE UNIVERSITY

The Department of Communication and Arts at Roskilde University is inviting applications for a vacant two-year postdoctoral fellowship in Public Relations (PR) and Artificial Intelligence (AI). The successful candidate is expected to start on January 1, 2023 or as soon as possible thereafter.

The postdoc is part of the research project Communication strategy and artificial intelligence (SCAI), funded by THE VELUX FOUNDATIONS. The project focuses on how artificially intelligent communication technologies affect human action in relation to professional discretion and ethical judgment. By paying particular attention to the strategic practices of professional communicators, the project aims to provide new research-based insights into the impact of intelligent computing on strategic communication and to advance societal know-how related to governance. of AI technology. Click here for more information on the project.

The postdoc will contribute to the overall research project by designing and conducting an original study on how AI technologies are developed and implemented for public relations purposes, such as, but not limited to, management stakeholders, customer service and/or crisis communication. When developing the research prospective, applicants are encouraged to use a mix of methods to collect and analyze empirical data and describe how the study can be done theoretically.

The successful candidate will work closely with Associate Professor Ib T. Gulbrandsen, the principal investigator (PI) of SCAI, as well as other members of the project team, and will be associated with the project group. Artificial Intelligence and Datafied Communication, in addition to the Center for Digital Citizenship and the Digital Media Lab. In addition, the postdoc position offers the opportunity to actively participate in communication and public awareness. And there will be opportunities to attend international conferences and workshops.

Responsibilities and Tasks

  • The main responsibilities and tasks of the postdoc will be:
  • Be an active collaborative partner in the research project.
  • Conduct and complete an independent research project in collaboration with the group.
  • Publish independently and collaboratively with the PI and research group in relevant peer-reviewed journals.
  • Plan and contribute to panels at relevant international conferences.
  • Plan and participate in research seminars and network meetings.
  • Contribute to the popular dissemination of research results.
  • Be an active and present colleague in the Department of Communication and the Arts.


  • The Department will give priority to applicants with the following qualifications:
  • PhD in media and communication studies, public relations, computer science, organizational studies, sociology, digital humanities or related disciplines.
  • Excellent academic record, as evidenced by timely completion of doctoral scholarship, experience of publication in peer-reviewed academic journals, and engagement with international research networks.
  • Expertise in mixed methods, familiar with current developments in PR and AI literatures, and able to relate these literatures to empirical case studies.
  • Full professional fluency in English and good communication skills.
  • Demonstrated interest and experience in participating in disciplinary and interdisciplinary academic discussions.


  • When evaluating applicants, consideration will be given to:
  • Scientific and prospective research production (including an individual research plan based on the existing project to be submitted with the application).
  • Ability to promote and use research results.
  • Ability to work closely with research partners.
  • Ability to contribute to the development of internal and external cooperation of the department.

For more information on the postdoctoral position and for a full academic description of the project, please contact PI Ib T. Gulbransen: [email protected]

Terms of employment
Employment is full-time, 37 hours per week, fully salaried, and includes a stipend for costs associated with attending the conference relevant to the SCAI project.

The postdoc will refer to Dean Ida Willig.

The position will be filled in accordance with the agreement between the Danish Ministry of Finance and the Danish Confederation of Professional Associations (AC) and the job structure for academic staff at universities.

Application procedure
After the application deadline, the Dean will shortlist the candidates to be assessed with the assistance of the recruitment committee, including the chair of the assessment committee.

Shortly after the application deadline, all applicants will be notified whether or not their application has been selected for assessment.

Pre-selected candidates will be informed of the composition of the evaluation committee and each candidate will have the opportunity to comment on the composition of the committee and – later – on their evaluation.

Once the recruitment process is complete, all applicants will be notified of the outcome of their application.

To apply for the position, go to

Only applications in English are accepted.

Applications must include:

  1. Cover letter
  2. resume
  3. Education Documentation
  4. Teaching portfolio (read more about the teaching portfolio at Roskilde University here)
  5. A complete list of publications
  6. A maximum of 5 relevant scientific works that you wish to include in the evaluation. If any of the publications you wish to include in the review are the result of a joint effort, then the extent and nature of your contribution to each individual work should be clarified in a co-author statement (find the model here)
  7. If applicable: documentation for any additional research and/or teaching qualifications

Please submit your application no later than September 25, 2022.
Material received after this date will not be considered.

We expect job interviews to take place in week 47 of 2022.

Roskilde University wishes to reflect the diversity of society and welcomes applications from all qualified applicants, regardless of their personal background.