Artificial selection

OPI presents its first artificial nails

Nail salon brand OPI has unveiled OPI xPRESS/ON, the brand’s first artificial nails, delivering salon-quality tint, artistry and effects anytime, anywhere.

OPI xPRESS/ON includes 33 press-on gel salon manicure looks with 14 days of wear. Fans can be in a hurry with 15 OPI shades such as Alpine Snow, Cajun Shrimp and Big Apple Red; six salon-inspired effects like holographic reflections or an enamel finish; and eight professional nail designs, including several French manicure styles.

“As the #1 nail salon brand in the world, we have the professional quality, color and innovation that consumers know and trust,” shares the OPI co-founder and brand ambassador. , Suzi Weiss-Fischman. “With the first collection of snap nails, fans can choose from 33 looks with a flawless finish, instantly. You can change your look to match the moment, even on the go, whether you’re giving a presentation at work or going out. for an evening with friends.

Clean ingredients and sustainable packaging

OPI xPRESS/ON is vegan, containing no animal-derived ingredients, and the nails and packaging are made with 94% and 100% post-consumer recycled (PCR) materials, respectively. The nails are also reusable. The packaging comes from responsible and sustainable sources. Forest Stewardship Council (FSC) card is printed with soy ink and can be recycled.

Each OPI xPRESS/ON set includes 30 professional quality nails, super hold glue, cuticle tool and file. To apply, use the quick and easy four-step process: fit, shape, prep and xPress.

Starting October 2022, OPI xPRESS/ON sets will retail for $12.99 (iconic shades), $13.99 (salon effects and longer lengths), and $15.99 (professional nail art ) exclusively at Ulta, part of the Conscious Beauty at Ulta Beauty collection.

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Earlier this year, OPI teamed up with Xbox to launch a dynamic collection of 12 nail polish shades.