Artificial active

Live Streaming E-Commerce Markets in China, 2022-2025

DUBLIN, March 25, 2022 /PRNewswire/ — The report “China Live Streaming E-Commerce Market: Analysis By Product Size & Trends with Impact of Covid-19 and Forecast up to 2025” has been added to from offer.

The report provides an in-depth analysis of China live streaming e-commerce market with description of market size and growth. In addition, the report also provides detailed market analysis by value, by type, by penetration, by volume, and by products.

Live streaming can be defined as video streaming over the Internet in real time, without being recorded or stored. Right now, video games, social media videos, TV shows, etc. can all be streamed live. Live streams can be broadcast from one-to-many connections that go to multiple users at once. Live streaming apps have limited protocols compared to video conferencing technologies such as Skype, FaceTime, and Google Hangouts Meet which operate on real-time communication (RTC) protocols.

Live streaming e-commerce would radically transform e-commerce. Live commerce is the convergence of video and shopping, helping to improve customer engagement, bridge the gap between customer and product, drive sales and, where bidding is involved, increase the average selling price.

Further, based on types, live trading can be segmented into online marketplace, live auctions, influencer streaming, and live events.

China The live e-commerce market has grown rapidly over the years and the market is expected to grow further in the forecasted years. The market would increase owing to different growth drivers such as increasing number of internet users, increasing adoption of online shopping, increase in urban population, increase in mobile cellular subscriptions, increase in users of social media, the increase in cross-border buyers, etc.

However, the market is facing some challenges that are hampering the growth of the market. Some of the major challenges facing the industry are the reliance on third-party logistics services and the inability to anticipate buyer needs. Moreover, the growth of the market would be aided by various market trends such as increasing adoption of artificial intelligence, growth in cloud computing technology, influencer marketing, etc.

Moreover, the report also assesses the major opportunities in the market and outlines the factors that are and would be driving the growth of the industry. Overall Growth China The Live Streaming E-Commerce Market has also been forecast to 2025, considering previous growth patterns, growth drivers, and current & future trends.

Some of the major players operating in the China The live streaming e-commerce market is Alibaba Group (Taobao), Kuaishou, Pinduoduo Inc. and Douyin (TikTok), whose company profiling has been done in the report.

Further, in this part of the report, business overview, financial overview and business strategies of the respective companies are also provided.

Main topics covered:

1. Summary

2. Presentation
2.1 Live broadcast: an overview
2.2 How live streaming works
2.3 Types of live trading
2.4 Online E-commerce Industry Chain
2.5 Difference between traditional e-commerce and live e-commerce

3. China Market Analysis
3.1 E-commerce Market in China: An Analysis
3.1.1 China e-commerce market by value
3.1.2 China E-Commerce Market by Type (E-Commerce Platforms, WeChat E-Commerce, Live Streaming and Cross-Border E-Commerce)
3.2 China Live Streaming E-Commerce Market: An Analysis
3.2.1 China Live Streaming E-Commerce Market by Value
3.2.2 China E-Commerce Live Streaming Market by Penetration
3.2.3 China Live Streaming E-Commerce Market by Volume
3.2.4 China Live E-commerce Market Value by Products (Apparel, Accessories, Cosmetics and Others)
3.3 China E-Commerce Live Streaming Market: Product Analysis
3.3.1 China E-commerce Cosmetics Market by Value
3.3.2 China Live Streaming E-Commerce Apparel Market by Value
3.3.3 China Live E-commerce Accessories Market by Value

4.1 Impact of Covid-19
4.2 Impact of COVID-19 on online sales
4.3 Impact of COVID-19 on e-commerce
4.4 Industry response

5. Market dynamics
5.1 Drivers of growth
5.1.1 Growing number of internet users
5.1.2 Growing Adoption of Online Shopping
5.1.3 Increase in urban population
5.1.4 Increase in mobile cellular subscription
5.1.5 Increase in social media users
5.1.6 Increase in cross-border buyers
5.2 Challenges
5.2.1 Dependence on third-party logistics service
5.2.2 Failing to anticipate buyer needs
5.3 Market trends
5.3.1 Increased Adoption of Artificial Intelligence
5.3.2 Growth of Cloud Computing Technology
5.3.3 Influencer marketing

6. Competitive landscape
6.1 China E-Commerce Live Streaming Market Players: A Financial Comparison
6.2 China E-Commerce Live Streaming Market Players by Share
6.3 Monthly Time Spent Per User in China by Market Players
6.4 Chinese Daily Active Users by Market Players

7. Company Profiles
7.1 Company Overview
7.2 Financial overview
7.3 Business strategy

  • Alibaba Group (Taobao)
  • Kuaishou
  • Pinduoduo Inc
  • Douyin (TikTok)

For more information about this report visit

Media Contact:

Research and Markets
Laura Woodsenior
[email protected]

For EST office hours, call +1-917-300-0470
For USA/CAN call toll free +1-800-526-8630
For GMT office hours call +353-1-416-8900

US Fax: 646-607-1904
Fax (outside the US): +353-1-481-1716

SOURCE Research and Markets