Artificial active

Can artificial intelligence help Pinterest conquer shopping?

Pinterest has long been a source of inspiration for shoppers, and it hopes AI (artificial intelligence) can help it monetize purchases on its platform. On Friday, Pinterest announced plans to acquire THE YES, an “AI-powered shopping platform for fashion.”

THE YES allows people to purchase a personalized feed based on active user input on brand, style and size, he explained in today’s announcement, which included the following money shot: “THE YES’ brand relationships and shopping expertise can potentially be applied to other categories on Pinterest such as home, beauty and food.

Once the deal is finalized, THE YES co-founder and CEO Julie Bornstein will report to Pinterest co-founder and CEO Ben Silbermann. Bornstein will lead the vision and shopping strategy in a new strategic organization at Pinterest that “will help drive the evolution of features for Pinners and Merchants on Pinterest.”

Silbermann said Pinterest’s vision is to make it easier for shoppers to find the right personalized products based on their taste and style.

In the months following the closing of the transaction, Pinterest plans to terminate THE YES app and website to allow the merged teams to focus on integrating technology and “evolving its shopping vision “.

Subject to satisfaction of customary closing conditions, the transaction is expected to close by the end of June. Terms of the transaction were not disclosed.

You can find the press release on the Pinterest site.

Ina Steiner

Ina Steiner
Ina Steiner is the co-founder and editor of EcommerceBytes and has been reporting on e-commerce since 1999. She is a widely cited authority on marketplace selling and is the author of “Turn eBay Data Into Dollars” ( McGraw-Hill 2006). His blog was featured in the book “Blogging Heroes” (Wiley 2008). She is a member of the Online News Association (September 2005 – present) and Investigative Journalists and Editors (March 2006 – present). Follow her on Twitter at @ecommercebytes and send topical tips to [email protected] See disclosure at EcommerceBytes.com/disclosure/.