Artificial intelligence (AI) has been one of the most important technological innovations of the digital revolution. It’s a vital tool in many industries, including marketing and e-commerce. It improves user experience and business relationships and increases sales. Ann Marie Puig, global business consultant and efficiency expert, explains how AI is positively changing e-commerce outcomes.
Puig says AI has gone from a science fiction concept to a reality. It can process online purchases, suggest shows to watch, answer questions, and recommend goods and services. Machine learning is what allows AI to learn the preferences and tastes of its users.
Artificial intelligence is key to the growth of e-commerce in recent years, adds Puig. According to various reports, six out of ten people shop online. Average buyer spend rose nine points last year compared to 2020.
In recent years, AI has been a key driver of e-commerce. This data shows that online businesses should use AI to improve their websites.
First, improved customer service is clearly the benefit. AI is a major improvement in customer service. It analyzes data to develop predictive services that allow e-commerce to anticipate customer needs and requests. Chatbots are computer programs that can interact with customers to answer questions, make payments, and guide them. Puig adds that voice assistants like Siri, Alexa and Google Assistant allow customers to purchase products using just their voice.
Better user retention is possible thanks to AI. It analyzes consumption patterns individually, but also on a larger scale. E-commerce can now segment their customer base and create unique campaigns based on their preferences. Businesses can personalize their customer experience to improve user experience and increase customer loyalty.
Better logistics and inventory management can also be improved. Puig explains that AI can be used in e-commerce for logistics and inventory management. These are two areas where speed is key to increasing business performance. AI predicts and analyzes consumer behavior and creates strategies based on it. This information allows businesses to better manage inventory, saving time and money.
It improves image recognition. Pinterest and AliExpress regularly use AI image recognition capabilities to identify visual characteristics of a product that a customer is looking for. They also offer similar products. These platforms allow users to quickly compare photos of an item with other products in their catalog, which increases sales.
Since the early days of computing, it has been proven that computers can solve problems based on the intelligence of humans. AI is now very accessible to as many people as possible thanks to the development of specific theoretical and practical models.
We are all connected to technology today, whether at home or at work. AI algorithms are constantly interacting with this technological world we live in. Software and cloud computing are behind every internet-connected device. They use AI techniques to simplify our lives. All industries, to some extent, now require AI to run many of their applications.
Puig concludes by explaining that AI can also be a great friend, as it can automate processes non-stop, thereby significantly optimizing business performance. It can be used in email marketing to create eye-catching subject lines and personalize the body of emails. To generate original content for the company blog, based on keywords, or on programmatic advertising platforms that automatically buy advertising space based on target audiences.
About Ann Marie Puig
Ann Marie Puig is an expert in business consulting. She is bilingual in Spanish and English and provides reliable and expert business advisory services based on years of experience. She is extremely knowledgeable in current technology, e-commerce and a variety of industries. Thus, his customers can trust him to offer a more personalized service. When she is not an active consultant for a company, she devotes her time to her family and her community.
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