Artificial city

100 artificial limbs donated to Erode

Fast-moving consumer goods Major CavinKare, in partnership with rehabilitation NGO Freedom Trust, donated 100 artificial limbs to amputees as part of its annual ‘Walk India’ campaign in Bhavani here on Thursday.

A statement said the CSR initiative aims to support lower limb amputees from different regions by providing them with custom-made artificial limbs. So far, the company has donated 700 artificial limbs to amputees who have lost their limbs due to prolonged illness or accidents to get back on their feet smoothly.

The statement said workers from the company’s Erode factory and expert staff from the Trust have been sent to meet the amputees personally and take steps to create personalized artificial limbs. All 100 artificial limbs were custom-made for the amputees and delivered to them, after trial fitting and gait training, the statement added.

Venkatesh Vijayaraghavan, CEO and Director – FMCG, CavinKare said the company, through the campaign, has worked closely with the disability community and has become a true friend in supporting their journey against the odds. “We believe that this initiative will have a strong impact in society and help raise awareness in rural areas of the country,” he added.

S. Sunder, founder and managing director of Freedom Trust, said the company has extended its support to the max to help people with disabilities get back on their feet.